Senior Copywriting Experience.

Big brand moments, sharp product copy, partnerships worth talking about, I worked as Senior Copywriter at New Zealand outdoor brand Kathmandu to bring each story to life across every channel.

Click on the links below to see more examples of my work.

  • Brand Storytelling

    I shaped Kathmandu’s brand story, weaving decades of adventure into a compelling narrative that gave this iconic New Zealand outdoor brand life, everywhere it shows up.

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  • Product Storytelling

    Season after season, I wrote product copy that turned technical features into stories, blending specs and benefits in a way customers actually want to read.

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  • Partnerships

    I brought Kathmandu’s partnerships to life—from the New Zealand Olympic Team to F1’s Liam Lawson—connecting each one to Kathmandu’s adventurous Kiwi spirit

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  • Seasonal Campaigns

    From summer to winter, I crafted campaign copy that captured the season’s spirit, inspiring customers to gear up and get out there.

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  • Visual Merchandising

    I wrote in-store copy that guided, inspired, and helped customers find what they needed right when it mattered most.

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Content Strategy.

For Matt & Dan’s Campervans, content strategy means more than ticking off blog posts or social updates; it’s about telling one clear story, everywhere our customers show up. I developed a smart, omni-channel content strategy that connects the dots between social media, blog, email, and the website. Every piece works together to tell a cohesive story: premium vans, effortless adventures, and a brand voice that’s warm, trustworthy, and a little bit cheeky. The result? Customers find them more easily, stay engaged longer, and come back for more.

Explore a little bit about what’s involved in the strategy below.

  • Seamless storytelling

    Matt & Dan’s premium campervans feel front of mind at every touchpoint—with consistent, on-brand storytelling that ties their promise together across web, social, email, and beyond.

  • Blogs

    Blogs are a big piece of our content strategy. We take well-trodden topics—from driving tips to must-see stops—and make them fresh, engaging, and unmistakably Matt & Dan’s. Every post is crafted to be clear, concise, and genuinely useful, answering the questions travellers actually have when planning a New Zealand road trip, all while staying true to the brand’s warm, premium tone.

  • Social strategy

    Social is where we bring Matt & Dan’s warm, adventurous vibe to life daily. I craft a strategy that mixes inspiration, local tips, and booking nudges—helping travellers picture themselves on the road, and making it easy to choose the right van when they’re ready.